The Beer & Booze Company Behind Corona, Svedka…

Welcome to the Consumerist Archives Thanks for visiting Consumerist.com. As of October 2017, Consumerist is no longer producing new content, but feel free to browse through our archives. Here you can find 12 years worth…

How Pelotons head of music is creating the…

Peloton's head of music Gwen Riley has been vital in bringing artist partnerships to life since joining in August 2019. In her latest effort, Peloton is teaming with Verzuz, an initiative created by hip hop…

Former Nike execs join Tommy John to lead…

Underwear brand Tommy John has tapped two former Nike executives to lead product and sales. Melissa Ohm and Beth Brown will help Tommy John on its road to becoming a billion-dollar brand. Both new hires…

Nikes new Silicon Valley CEO has big plans.…

Under new CEO John Donahoe, Nike is transforming into a tech-first direct-to-consumer brand.  The journey has been paved with executive exits, layoffs, and soaring digital sales. Some former employees are doubtful Nike can make the…

How Ron Crawford shaped Starbucks employee benefits

Starbucks is a pioneer in employee benefits. Ron Crawford is the company's VP of global benefits. He helped Starbucks launch the College Achievement Plan, which pays for staff to go to school. Other fast-food companies,…